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Launch your business with confidence! Discover your market size in minutes.

Quickly understand your market and identify the size of your opportunities by harnessing cutting-edge AI and trusted, reputable data.

Our expertise has been built over the years working with

Instant, expert-level insights for entrepreneurs and startups


Explore in-depth market insights​

Instantly uncover your market's size and gain valuable insights into potential customers, ensuring your startup achieves product-market fit.


Embrace data-driven decision-making​

No more relying on your gut. Our suite of AI-driven market research tools offers verified, traceable data sources, empowering you to launch and grow your startup with data-backed confidence.


Stay ahead of the competition​

Access precise, up-to-date data on your competitors and customers, enabling you to quickly adapt and maintain a competitive edge in the market.


We’ll be adding more and more data sources to go along with CRM-integration so you can easily action upon the results.


Pricing Plans

Special pre-launch pricing!

10 Credits

$24.99 $ 49.99

One run of the market size (TAM & SAM) calculator.

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25 Credits

$59.99 $119.99

One run of the market size (TAM & SAM) calculator, with up to three rounds of revisions.

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Most Popular

50 Credits

$119.99 $229.99

Perfect for researching a few different ideas.

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100 Credits

$199.99 $399.99

Ideal for understanding a variety of markets and ideas.

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Lifetime access to Aurora and all future product developments - 100 credits per month. One 30 minute call with an Aurora expert per month, available upon request.

Pre launch Special: Limited to the first 50 signups.

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Uncovering the true market size for a business is crucial for anyone, from aspiring entrepreneurs to successful CEOs, as it allows you to better understand your market and the opportunities ahead.

Investors often use a Total Addressable Market (TAM) as a signal of the potential scale of a business. The Serviceable Addressable market (SAM) narrows down the TAM to the segment you can actually address, indicating where you should focus for the more immediate future.

It’s vital to have this information grounded in trusted, validated data. A common w complaint from investors is a lack of credibility and reasoning of market opportunities in pitch decks. Aurora now offers a quick and trusted way to do this, ensuring you have the data you need to move your business forward.

We merge unique, reliable, and validated data sources to construct a comprehensive overview of your market, utilizing advanced AI technology to build a custom market segmentation quickly and accurately. This includes creating tailored market segments and suggesting which best align with your brand, providing startups and business leaders with a clear, actionable understanding of the target audience.

What used to take months can now be done with the click of a button!

You’ll never be left wondering where data came from, as Aurora provides source links so you can easily validate it yourself. We are prioritizing building relationships with the most trusted, up-to-date, valuable data sources on the market so you can feel confident in the insights. We’re constantly looking to add more data sources, so please let us know if you have any suggestions!

The Total Addressable Market (TAM) is the maximum possible market (customers and revenue) for your business if you captured 100% of the market. In essence, it tells you how big the market would be if there were no competitors or resource limitations.

The Serviceable Addressable Market (SAM) is the portion of the total market that best aligns with your business. It provides an estimate for how much of your TAM you could realistically target for your business.

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