Launch your business with confidence! Discover your market size in minutes.
Quickly understand your market and identify the size of your opportunities by harnessing cutting-edge AI and trusted, reputable data.
Quickly understand your market and identify the size of your opportunities by harnessing cutting-edge AI and trusted, reputable data.
Instantly uncover your market's size and gain valuable customer insights to ensure your startup achieves product-market fit, by using our best market research tools.
No more relying on your gut. Instead, use AI for market research. Our suite of AI market research tools offers verified, traceable data, empowering you to launch and grow your startup with data-backed confidence
Access precise, up-to-date data on your competitors and customers, enabling you to quickly adapt and maintain a competitive edge in the market.
We’re building a suite of tools using AI for consumer insights, adding more data sources, and building CRM-integration so you can easily action upon your results.
Please note: To proceed with your initial subscription, a 3-month advance payment is required
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...and the continued necessity for conducting market research
Utilizing AI for Comprehensive Market Research to Support Startup Growth
Why market size is so important to investors, and why founders need to pay more attention to it
Overview of the different approaches to market sizing
Pros & Cons of AI for Market Research
The top market research associations, and why you should consider joining them
Uncovering the true market size for a business is crucial for anyone, from aspiring
entrepreneurs to successful CEOs, as it allows you to better understand your market and the
opportunities ahead.
Investors often use a Total Addressable Market (TAM) as a signal of the potential scale of a
business. The Serviceable Addressable market (SAM) narrows down the TAM to the segment you can
actually address, indicating where you should focus for the more immediate future.
It’s vital to have this information grounded in trusted, validated data. A common w complaint
from investors is a lack of credibility and reasoning of market opportunities in pitch decks.
Aurora now offers a quick and trusted way to do this, ensuring you have the data you need to
move your business forward.
We merge unique, reliable, and validated data sources to
construct a comprehensive overview of your market,
utilizing advanced AI technology to build a custom market
segmentation quickly and accurately. This includes
creating tailored market segments and suggesting which
best align with your brand, providing startups and
business leaders with a clear, actionable understanding of
the target audience.
What used to take months can now
be done with the click of a button!
You’ll never be left wondering where data came from, as Aurora provides source links so you can easily validate it yourself. We are prioritizing building relationships with the most trusted, up-to-date, valuable data sources on the market so you can feel confident in the insights. We’re constantly looking to add more data sources, so please let us know if you have any suggestions!
The Total Addressable Market (TAM) is the maximum possible market (customers and revenue) for your business if you captured 100% of the market. In essence, it tells you how big the market would be if there were no competitors or resource limitations.
The Serviceable Addressable Market (SAM) is the portion of the total market that best aligns with your business. It provides an estimate for how much of your TAM you could realistically target for your business.
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