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Launch your business with confidence! Discover your market size in minutes.

Quickly understand your market and identify the size of your opportunities by harnessing cutting-edge AI and trusted, reputable data.

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Our expertise has been built over the years working with

Instant, expert-level business insights for entrepreneurs and startups

1

Explore in-depth market insights​

Instantly uncover your market's size and gain valuable customer insights to ensure your startup achieves product-market fit, by using our best market research tools.

2

Embrace data-driven decision-making​

No more relying on your gut. Instead, use AI for market research. Our suite of AI market research tools offers verified, traceable data, empowering you to launch and grow your startup with data-backed confidence

3

Stay ahead of the competition​

Access precise, up-to-date data on your competitors and customers, enabling you to quickly adapt and maintain a competitive edge in the market.

Roadmap

We’re building a suite of tools using AI for consumer insights, adding more data sources, and building CRM-integration so you can easily action upon your results.

roadmap

Pricing Plans

  • Monthly
  • One Time Purchase

10 Credits

$50

$5 per credit

One run of the market size (TAM & SAM) calculator.

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25 Credits

$119

$4.76 per credit

One run of the market size (TAM & SAM) calculator, with up to three rounds of revisions.

Buy Now
Most Popular

50 Credits

$225

$4.50 per credit

Perfect for researching a few different ideas.

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100 Credits

$375

$3.75 per credit

Ideal for understanding a variety of markets and ideas.

Buy Now

Example Reports

MUD/WTR

MUD/WTR is a coffee alternative that consists of 100% organic cacao, ayurvedic herbs and functional mushrooms. It provides …

View Report

Nizam’s

Nizam's Kathi Kabab is a quick-service restaurant in India, with locations in Delhi, Gurgaon, and Noida. It's known for fas…

View Report

Oura Rings

Oura is a smart ring that helps collect health metrics and insights. It gives their customers access to accurate data and i…

View Report

Duolingo

Duolingo is the leading mobile learning platform globally, focusing on learning languages. It currently offers 42 different…

View Report

Teachers Pay Teache…

Teachers Pay Teachers (TPT) is the world’s largest marketplace of PreK-12 resources, powered by a global community of exper…

View Report

FoundersCard

FoundersCard is an exclusive membership for startup founders, CEOs, entrepreneurs, and innovators. Members can gain access …

View Report

Testimonials

Don't just take our word for it - see what our users are saying.

"If you’re looking to launch a business I would definitely recommend using Aurora to help you properly understand the potential of your business idea. It has helped me better understand my business idea and provided valuable research points I had not yet thought about. This can save you a lot of time and money!"

Diego

3x Founder

"I was pleasantly surprised by how relevant the insights were - it did all the work for me. I appreciate the citations and visibility into the data sources."

Akriti

Partnerships

"The Aurora product and team helped us identify key market trends; information we've struggled to gather in a coherent way for a while."

Asif

Managing Director

"I've done market research for over 100 medtech companies and products, and Aurora provides an incredibly thorough, well cited, and in-depth market research report that I haven't seen anywhere else. The value is unreal - consultants would charge you 10-20x more."

Spencer

Founder

"The market size calculator is great. The best part was the data citations - it uncovered some data that I hadn't found before and I was able to verify where it came from and how accurate it was. The tool saved me hours!"

Ankuj

3x Co-Founder

FAQs

Uncovering the true market size for a business is crucial for anyone, from aspiring entrepreneurs to successful CEOs, as it allows you to better understand your market and the opportunities ahead.

Investors often use a Total Addressable Market (TAM) as a signal of the potential scale of a business. The Serviceable Addressable market (SAM) narrows down the TAM to the segment you can actually address, indicating where you should focus for the more immediate future.

It’s vital to have this information grounded in trusted, validated data. A common w complaint from investors is a lack of credibility and reasoning of market opportunities in pitch decks. Aurora now offers a quick and trusted way to do this, ensuring you have the data you need to move your business forward.

We merge unique, reliable, and validated data sources to construct a comprehensive overview of your market, utilizing advanced AI technology to build a custom market segmentation quickly and accurately. This includes creating tailored market segments and suggesting which best align with your brand, providing startups and business leaders with a clear, actionable understanding of the target audience.

What used to take months can now be done with the click of a button!

You’ll never be left wondering where data came from, as Aurora provides source links so you can easily validate it yourself. We are prioritizing building relationships with the most trusted, up-to-date, valuable data sources on the market so you can feel confident in the insights. We’re constantly looking to add more data sources, so please let us know if you have any suggestions!

The Total Addressable Market (TAM) is the maximum possible market (customers and revenue) for your business if you captured 100% of the market. In essence, it tells you how big the market would be if there were no competitors or resource limitations.

The Serviceable Addressable Market (SAM) is the portion of the total market that best aligns with your business. It provides an estimate for how much of your TAM you could realistically target for your business.

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